New Era firmly believes in constantly combating the illegal software industry which is so prevalent in Asia.
New Era possess the requisite integral legal resources as well as direct access to key governmental and enforcement agencies required to pursue an effective, aggressive and ongoing copyright enforcement program jointly with our Software Publishers.
New Era Thailand has a dedicated and experienced in-house legal team comprising three qualified IP-trained lawyers that works very closely with the Thai government authorities in conducting regular enforcement action (anti-piracy raids) against illegal retailers and cyber cafes that offer bootleg games.
New Era Malaysia has also established a close working relationship with the Malaysian government authorities in supporting our aggressive anti-piracy program targeted at illicit retailers.
To date, New Era Malaysia has successfully raided many errant pirate establishments.