Internet Café Penetration
New Era has built up an extensive and comprehensive network of New Era authorized internet cafes numbering almost 6,000. These internet cafes are looked after by our dedicated Internet Café sales and marketing team who visit the internet cafes on a regular basis to disseminate our FREE, specifically-designed POS marketing materials such as mouse pads, posters, flag liners, decals, banners, etc, and update the internet cafes on our ongoing as well as upcoming promotions.
New Era Malaysia has been highly successful in distributing original games to more than 400 cyber cafes in all 13 states in Malaysia. New Era Malaysia has built up excellent rapport with Malaysian cyber cafes by providing comprehensive and effective marketing support. Cyber cafes are found throughout Malaysia due to a low broadband and PC penetration, making these cafes more affordable to visit than to own a PC. There are over 600 cyber cafes throughout Malaysia.
New Era Thailand, New Era Philippines and New Era Indonesia have also enjoyed significant success in penetrating into thousands of cyber cafes in Thailand, Philippines and Indonesia.
