Peripherals
New Era Entertainment also distributes a highly-acclaimed suite of gaming peripherals in Asia by leveraging on the inherent sales, marketing and distribution strengths of the New Era Group.
To cater to varied and quality-conscious gamers’ needs, New Era Entertainment distributes a wide range of premium quality products from world-class gaming accessories companies, such as Saitek and CH Products. The products include PC/Xbox/Xbox 360/PS2 racing wheels, flight sticks, control pads, gaming keyboards, competitive gaming mice, console face plates, cables, and headsets.
New Era regularly formulates and executes robust & effective marketing programmes to increase the brand profile and market share of our products in Asia. Hard-hitting retail, end-user and partner activities range from securing prime retail shelf spaces, conducting bundle promotions, featuring products in the New Era email bulletin, Gamer’s Choice magazine as well as organizing key synergy promotions.
